Case Study · Wellness

Search growth beyond Google.

How an established wellness business increased organic clicks, improved paid-search efficiency, and generated measurable traffic from AI platforms.

Performance Snapshot

2.2K Organic Clicks ↑ 17.5% vs. prior period

11.3% Google Ads CTR ↑ 15.5% vs. prior period

$0.46 Average Paid CPC ↓ 8.3% vs. prior period

103 AI Referral Sessions ↑ 9.6% vs. prior period

Organic Search

More clicks without relying on a huge increase in impressions.

Search visibility remained relatively steady compared with the prior period, but the site captured substantially more traffic from that visibility. Organic clicks increased 17.5% while impressions increased just 1.3%.

Sitewide organic click-through rate also increased 16.1%, showing stronger performance from the searches where the business was already appearing.

2.2K Clicks

30.9K Impressions

7.0% Organic CTR

Performance Change

Organic Clicks +17.5%

Organic CTR +16.1%

Impressions +1.3%

Paid Search

More clicks. Higher engagement. Lower cost per click.

Paid search also became more efficient. Compared with the prior period, clicks increased 12.9% and click-through rate increased 15.5%, while average cost per click fell 8.3%.

More traffic at a lower cost per click.

904

Paid Search Clicks

↑ 12.9% vs. prior period

11.3%

Click-Through Rate

↑ 15.5% vs. prior period

$0.46

Average Cost Per Click

↓ 8.3% vs. prior period

7,974

Impressions

↓ 2.3% vs. prior period

AI Visibility

103

measurable website sessions from AI platforms.

78.6% AI engagement rate

Search is changing. This business is already being discovered through AI.

AI platforms generated measurable website traffic, with ChatGPT responsible for the overwhelming majority of tracked AI referrals.

More importantly, those visitors were engaged. AI-referred sessions produced a 78.6% engagement rate, indicating highly relevant traffic.

ChatGPT Gemini Copilot

The Approach

One search strategy across multiple channels.

Organic search, paid search, and emerging AI discovery were treated as connected parts of the same search ecosystem rather than as isolated marketing channels.

Organic Search

On-page optimization, search intent, content structure, local visibility, metadata, and technical SEO improvements.

Paid Search

Keyword targeting, campaign refinement, search-term analysis, ad messaging, and ongoing budget efficiency.

AI Visibility

Clear site architecture and useful, well-structured content designed to make services easier for traditional and AI-powered search systems to understand.

The Takeaway

More organic clicks. More efficient paid traffic. Growing visibility in AI search.

Search behavior is evolving. Your strategy should be built for where customers are searching now and where they're headed next.

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Client identity withheld for confidentiality. Performance data sourced from Google Search Console, Google Ads, and Google Analytics 4. Comparative figures reflect change versus the prior selected comparison period.